Author: Leander Kahney
Publisher: Portfolio Hardcover (November 14, 2013)
totally different and new is relatively straightforward. Doing something that’s truly better is very exhausting.” Jony Ive
In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning across the firm he had based. One night time, Jobs revealed a scruffy British fashion designer toiling away at Apple’s company headquarters, surrounded with the aid of lots of of sketches and prototypes. It was once then that Jobs realized he had found a ability who may reverse the company’s long decline.
That younger designer was once Jony Ive.Jony Ive’s collaboration with Jobs would produce one of the most world’s most iconic expertise merchandise, including the iMac, iPod, iPad, and iPhone. The designs have not best made Apple a vastly treasured firm, they’ve overturned complete industries, built a loyal fan base, and created a globally powerful model. alongside the way, Jony Ive has grow to be the world’s prime technology innovator, received countless design awards, earned a spot on the 2013 Time 100 list, and used to be even knighted for his services and products to design and undertaking.”
but despite his triumphs, little is known about the shy and comfortable-spoken whiz whom Jobs spoke of as his spiritual associate” at Apple. Jony Ive unearths the authentic story of Apple’s real innovator-in-chief.
Leander Kahney, the bestselling creator of inside Steve’s mind, offers an in depth portrait of a ingenious genius. He shows us how Jony Ive went from an English artwork school student with dyslexia to the man whose vast insights have altered the pattern of our lives. From his early pastime in industrial design, fostered via his fashion designer father, via his schooling at Newcastle Polytechnic and meteoric upward push at Apple, we uncover the rules and practices that he developed to turn out to be the dressmaker of his era.
according to interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple, this ebook gives insight into how Jony Ive (now senior vp of design) has redefined the methods wherein we work, entertain, and communicate with one another.